This Graduate work is aimed at the importance and functionality of photography in digital marketing, that is, in internet advertising. Based on the research, the results will be applied to the branding of the smaller agronomic company Agro through photography, establishing communication and emotional connection with old and new potential customers. Research will be analyzing corporate firms that already have built visual identity, image, large base of regular customers, and attractive and functional internet shop, web shop. An integral part of the analysis of competing companies will be their web shops and social media platforms as Facebook and Instagram. With the help of the obtained analysis, a strategy will be made for the promotion and method of communication through photography for the agronomic company Agro, which is engaged in integrated and ecological wine production. The web shop's test layout will be displayed, different ways of displaying photos of products on the web will be tested, and a marketing strategy will be set up to find new leads. The method of communication that will be realized with customers will be exclusively through photography. After the development of the strategy, production and optimization of photographs, the solution will be implemented on the social media platform of agronomic company Agro, as well as on their web shop, and the obtained results will continue to be applied through the bussines operations of Agro company.