Traditional newspaper publishing and newspaper production are closely related and development of technology and new media affected the publishing and newspaper industryin a way that it resulted in decline of newspaper publication circulation, forcing the newspaper printing plants to efficiency and search for new models to ensure long-term sustainability. For this reason the increasing importance is given to scientific, systematic approach to solving problems related to the improvement of quality management systems in newspaper production. Well-known systems of quality management TQM - total quality management, Lean manufacturingthat allows the elimination of “surplus“ materials and QFD methods applied in the design phase or improvement of product and manufacturing process are ubiquitous in production systems around the world. The aim of this research and doctoral thesis was to determine the level of knowledge on quality management systems and develop a new model on the above-mentioned principles, using selected tools of the aforementioned system, applicable in newspaper production. Business and production models consist of different strategies, methods and techniques, which contributed to reduction of production time and cost of graphics products by optimization of key processes. Shaping of the new model is based on research, testing and defining the basic starting point of distinctive technical and technological parameters of newspaper production and products. In this regard standardized, real and achieved time have been researched and mesured to define and recognize the levels of time mismatchand causes of unacceptable condition. By applying differentiation of quality management systems, the identified points of generating time mismatch in production were specifically directed, the foundation for the establishment of appropriate measures of prevention, control and chain of responsibility. The elimination of identified negative influencing parameters was performed and the processimproved, and as a result the detection algorithm forpoints for improvement was made. The second part of the study extends the scope of activities of quality management systems and it is based on the principles of using modified QFD methodology byrelating customer requirements with the characteristics of newspaper products which affects the creation of the improved production process by preventive detection of mismatch. The study was conducted in five selected newspaper printing plants as well as confirmation of the overall model in practice and the algorithm of quality assurance processes in newspaper production is the logical sequence of activities and decisions that should be made according to the level of application.