Minimalism is an artistic direction that focuses on simplicity and minimality in the creation of visual elements. Designers dealing with this style try to achieve clean and effective visual messages, which are still clear to the observer. Modern society is flooded with an excessive amount of visual information, which creates noise and confusion. Minimalism counters this problem by using minimal elements to convey only the most essential messages, thus improving the quality of visual messages. This final paper explores different ways of applying minimalism in graphic design and the impact it has on the perception of the observer. Through an analysis of examples of minimalist solutions, it is shown how, by using simple elements, it is still possible to achieve a clear visual message. It also explores the most common criticism that minimalism receives, such as a lack of creativity and reliance on stereotypical solutions. The work aims to show minimalism as a means of creative expression, not just a set of rules that a designer must strictly adhere to. Through the analysis of examples, the paper emphasizes the advantages and disadvantages of minimalism in graphic design. It shows how minimalism can innovatively improve different aspects of design and convey a clear visual message, despite its simplicity and lack of elements.