Today, NFC technology is present in various industries, and due to its security and low costs, it is expanding its importance in various fields. It is precisely for this reason that it has taken its place in the sphere of marketing and the creation of smart packaging, which will attract potential customers with its added value and provide them with additional information or interactive opportunities. Since NFC technology is widely applicable, it can also be used in the production of packaging and turn traditional packaging into smart packaging. The goal of every manufacturer is to make their product stand out among the multitude of similar products from other manufacturers and to take a competitive place on the market. This is exactly what can be achieved by applying an NFC tag on traditional packaging and bring your product closer to new generations and offer them something interesting, interactive and familiar to them. NFC technology is used for various purposes such as contactless payment, smart home management, in the spheres of marketing and distribution of products and many other industries. The goal of the work is to improve traditional packaging and transform it into smart packaging with the help of an NFC tag, so that the potential customer gets more information about the product itself and additional benefits when buying a product of a certain brand, and remains loyal to that particular brand in future purchases.