This final thesis deals with studying and research of the packaging used for the packing of cosmetic products. Functions and the classification of the packaging in general were presented and elaborated and the effect of the packaging appearance on product sales was also discussed. Furthermore, the thesis focuses on materials used primarily for the protection of the product - while retaining the anticipated appearance (layout) of the packaging. Each new manufacturer creates its own brand, some sort of their recognizable and unique feature. That is how a certain product stands out in the mass of other products. The packaging for cosmetic products requires high standards, especially when it comes to the packaging design and appearance. The same could be said for the selection of materials used for packaging production and protection which will be used – and that puts pressure on constructors and designers of such packaging. The packaging, along with the product, forms a production complex. The packaging represents the “identity card“ of the product and it makes it recognizable. The aim of this thesis is to comprehend how each customer decides to buy a certain product and how these products differ from each other. It also aims to clarify why the cosmetic industry strives towards the ever growing inventions (considering the construction and the design of the packaging) and why the material, from which the packaging was made, represents one of the main factors affecting the sale of cosmetic product.