The subject of this paper is implementing a sustainable way of thinking in the field of graphic industry and design from the designing process, production to waste management. In this time of the great environmental crisis there is a great need for a paradigm shift and steering the society towards sustainability. The beginning of the paper introduces and defines the problem as well as its goals. After the introduction, the idea of sustainability will be explained, expanded on and considered as a necessary point of focus after e brief reflection on the negative impact of the graphic industry on the environment and the future of society. The biggest problems of a product will then be explained with the example of packaging and a sustainable solution will be proposed and compared through the life cycle assessment of a sustainable product as opposed to a non-sustainable one. At the end of the paper, the process of implementing sustainable thinking into the entire process of designing, manufacturing, using, and waste managing will be, in short, explained. It is to be assumed that the sustainable way of thinking, incorporated in every step of the production process, will prove to be a great step towards the realization of a sustainable and advanced society.