This undergraduate thesis will present a detailed process of redesigning the visual identity of the Faculty of Forestry in Bulgaria. In order for the faculty to prove that it is internationally and nationally recognized, it needs an equally high-quality visual identity that would bring it closer to competitive universities and colleges in Europe. The process of redesigning the visual identity of the Faculty of Forestry in Bulgaria is presented from the design brief, through the research, idealization and conceptualization stages, all the way to the realization of the new visual identity. Given that more and more universities and colleges are deciding to redesign their existing visual identities, we can conclude that the visual aspect of presenting the college largely plays a role in the race to arouse interest in potential students. If the faculty in its mission and vision talks about the growth and development of its educational system, and does not support this with visual solutions, a potential interested student can very easily change his decision to enroll because he does not receive a message of sincerity, seriousness and trust from the faculty. It is precisely because of such situations that the faculties have to maintain the overall impression in order to keep up with the competitors