Body image is a subjective representation of one's own physical appearance with emphasis on emotions and views on one's own body; the complete appearance, its specific parts, bodily functions, sexuality and everything else that affects the final level of satisfaction with one's own appearance. The aim of this study was to examine the relationship between the exposure to contemporary media and the satisfaction with one's appearance among college and high-school students with regards to gender and age. There were 406 participants in the sample, both males and females (65% female), aged between 15 to 36 years (average age 21 years). As a measure of media exposure, subscales Information, Perceived Pressure, Internalization-General and Internalization-Athlete of The Sociocultural Attitudes Toward Appearance Scale (Thompson, Van den Berg, Roehrig, Guarda i Heinberg, 2004) were used, and as measures of satisfaction with physical appearance The Body-Esteem Scale for Adolescents and Adults (Mendelson, Mendelson i White, 2001) and the Contour Drawing Rating Scale (Thompson i Gray, 1995). Data was collected online. The results showed greater appearance dissatisfaction among younger participants and among women and greater media exposure among younger participants. Gender differences in media exposure have been found in Perceives Pressure subscale where women tend to get higher scores and in Internalization Athlete subscale where men tend to get higher scores. Results showed that there was a negative correlation between media exposure and appearance satisfaction. It was found that, after controlling for socio-demographic characteristics, variables perceived pressure, internalization-general and information had the largest contribution to the explanation of appearance satisfaction. Participants who perceive greater media pressure, those who have stronger internalization of the thin ideal and those who give greater value to media information when creating personal beauty ideals tend to have lower appearance satisfaction.