Urbanism has greatly influenced the way of living. Urbanization is a new form of life in which post-industrial society is experiencing a kind of change, as well as problems that affect every aspect of everyday life. The modern individual differs significantly from the traditional one. He encounters new forms of communication, work, changes in the family, neighborhood, religion, customs, distribution of responsibilities within the family and much more, precisely through the media and easier transfer of information. The new changes are a possible cause of increased rates of deviance, crime and mental illness. The mentioned social facts are less widespread in rural areas than in cities. In order to discover the correlation between the consequences of urbanization and the emergence of deviance and simultaneous changes in the media industry, I will touch on the most important works by Marshall McLuhan, Alvin Toffler, Manuel Castells, Thomas Kuhn and others, and explore the extent to which communication has contributed to change caused by innovation. More specifically, the question of why a lower crime rate is recorded in less advanced and technology-conscious areas will be answered by studying all the researched parts of human life that have changed significantly thanks to innovation. The first part of the paper will answer the questions: what are the media in general, what is their division and in what ways do they affect the environment and its everyday life. In the second part, the core will be touched upon and through more significant parts on the topic, the role of the media in post-industrial society will be analyzed. They will then focus on the potentially harmful media content and the overall impact of the media, and conclude with ways to prevent falling under the influence of the same, after which I will bring a conclusion.