Many interdisciplinary social sciences discuss the phenomenon of beverage ritualization and the importance of coffee consumption in social circumstances. Following that, coffee as a type of nonalcoholic beverage is one of the mechanisms that conditions social interaction. The aim of this paper is to explain the ritual social function of coffee consumption and to present the role of coffee in Croatian society. How important drinking rituals are for sociability and interaction is shown by the fact that people go for coffee to socialize, talk, or make business arrangements. In this case, coffee shops as a suitable urban meeting places will play a significant role. Thus, coffee shops and coffeehouses represent spaces where sociability is achieved. In addition to the phenomenon of coffee drinking in groups, rituals associated with coffee consumption also occur in individual coffee use. In Croatia, most consumers prefer to drink coffee in coffee shops, which creates a perception of Croatian society as a society of coffee drinkers. Coffee consumption is also one of the expressions of the cultural identity of an individual or community, and it is a consequence of a long tradition and history of coffee and coffeehouses.