The digital age has changed media habits. While it was common for the television audience to follow the program according to the schedule, the development of information and communication technologies created a new environment. With the rise of the Internet, the media supply has changed, which has also altered the habits and expectations of the audience. Primarily, the fact that the audience is no longer passive, but active, stands out. Such an audience is increasingly using advantages of on-demand services because they can choose the place and time of using media content. Television tried to reduce its linearity by starting to publish content on the Internet, on on-demand television. Also, subscription based services have been developed. The subject of research in this thesis are habits and reasons for using television on demand and video streaming services. Numerous scientists point out that television is losing young audience, as well as audience in general. A survey was conducted among users of video streaming services and television on demand to determine whether traditional television is losing this audience. It was confirmed that users of video streaming services use these platforms more often than they watch television. This is not the case with users of on-demand television. As some of the main reasons for using on-demand platforms, research participants stated relaxation, entertainment and availability of content. The results also showed that these users most often watch entertainment content and that a large number of them believe that they will watch less television in the future.