The subject of this master's thesis is the gender dimensions of alcohol consumption in Međimurje County. This research approaches alcohol consumption as a ritualized social phenomenon infused with meaning that establishes specific forms of social solidarity. Sociology and sociological studies of alcohol contribute to understanding the embeddedness of alcohol consumption in everyday life and the ways in which potential differences in alcohol consumption between individuals of male and female genders are constructed. The fundamental aim of this master's thesis was to explore the experiences and the significance of gender in defining approaches to alcohol consumption in the Međimurje region. Alcohol consumption is a ubiquitous phenomenon that surrounds numerous gatherings and celebrations, thus this work sought to gain insights into the perceptions of Međimurje residents regarding the connection between alcohol consumption and gender. We are interested in how individuals perceive the act of alcohol consumption itself and in what ways (if at all) it contributes to the creation of specific identities among men and women. Twelve in-depth interviews were conducted with an equal number of male and female participants from younger (18-30 years), middle-aged (30-50 years), and older (50-70 years) age groups. After conducting the research, it was determined that alcohol and its consumption hold significant importance in the daily lives of Međimurje County residents in multiple ways and according to various criteria, one of which is gender.