This master's thesis explores the concept of multimodality through the analysis of elements within Korean pop culture, with a focus on music videos. Korean pop culture, known as K-pop, has become a global phenomenon, captivating the attention of millions of fans worldwide. The study delves into the analysis of music videos from Korean music groups, specifically the Korean pop group BTS, through the lens of multimodality and content analysis as theoretical frameworks. The introduction contemplates the concept of multimodality as a research perspective that recognizes the complexity of communication through various modes such as imagery, sound, text, and gestures. Subsequently, Korean pop culture is examined as as an example that illustrates the merging of specific elements to create multimodality, primarily in music videos. The main chapter centers around the music video "Blood Sweat & Tears" by BTS, employing a multimodal approach to analyze the combination of visual, auditory, textual, and kinesthetic elements within the video. This example illustrates how these modalities are interlinked to convey deeper emotional, symbolic, and aesthetic messages. Furthermore, the study explores the role of symbolism, choreography, costumes, and other visual components within K-pop music videos and how these elements contribute to meaning-making. It also examines the interaction between textual, visual, kinetic, and auditory modes and how it influences the viewers' experience. Through its analyses, this master's thesis attempts to investigate how multimodality enriches and deepens communication within Korean pop culture, exploring ways in which diverse modalities contribute to the creation of richness in meaning, emotions, and aesthetics.