The master's thesis deals with connection between consumer habits, socioeconomic determinants and the social life of students at the University of Zagreb. In the theoretical part, the concepts of consumer society and consumer behavior are analyzed with an emphasis on R. Collins' theory of interactional ritual chains. Consumption, as a daily activity, becomes a social process, shaping interactions and emotional energies among students. The social environment encourages consumer behavior in the direction of higher consumption, but also implies interaction with others. Furthermore, in the empirical part of the research, the sample is represented by students of various study programs at the University of Zagreb. The measuring instrument used in the research is a questionnaire consisting of questions about the socioeconomic status, consumption habits and social activities of the students of the University of Zagreb. The data was collected online, by posting questionnaires on social networks such as Facebook and Instagram. Participation was anonymous and voluntary, and the collected data were analyzed using quantitative methods. The research was conducted during March and April 2024, and the results showed a statistically significant connection between socioeconomic determinants, consumer habits and the social life of students at the University of Zagreb. According to the results, students adapt their spending habits to financial activities, often using student discounts and setting spending priorities. Likewise, social activities are related to the spending habits of students, and one of the more popular ones is going to cafes. According to research, consumption plays a key role in creating and maintaining interactive ritual chains, contributing to social solidarity and cohesion.