This thesis focuses on rural tourism branding in the area of Ravni Kotari as a tourist destination. The aim of the work is to explore the ways of branding individual rural tourism, their cooperation with the tourist board and also their involvement in the branding process of Ravni Kotari. The first, theoretical part of the work, describes the concept of a tourist destination and the importance of attractiveness elements that serve to attract tourists to the destination. After that, the importance of marketing and marketing activities in tourism and their application by different stakeholders is explained. In addition, theoretical part also describes the concepts of marketing and management in a tourist destination, their goals and importance for the development and visibility of the destination itself. Then the concept of branding and promotion of the tourist destination and the importance of the involvement of the local population are elaborated. The second part of the work includes a research conducted with 8 providers of rural tourism in Ravni Kotari, who deal with different forms of rural tourism, and with representative of the Ravni Kotari Tourist Board, which, as an organization, is responsible for marketing and promotional activities. The research used an in-depth interview method and it took place in February and March 2024. The results showed that the tourist board has promotional activities plan, which includes activities from digital to physical, and claim that it includes tourist providers in their plan. Also, according to the tourist board, rural tourism is an integral part of the Ravni Kotar brand and affects the very visibility of that area, and the tourist community supports it in terms of marketing through all available channels of promotion and distribution, and through various educations. The tourist providers are most familiar with social networks and website as a promotion channels, and they also visit trade fairs, while few have participated in some form of media. The research revealed that most participants engage in promotional activities of the tourist board, but desire more frequent events and education on promotion and branding. It was shown that all respondents have a plan for their further activities and that they all want to improve their business, and in the communication of their offers they emphasize autochthonousness, ecological, natural and domestic production. The tourist providers take into account the feedback of the guests in order to improve their offer, and among the trends they most often emphasize ecological production.