This thesis explores the future of virtual augmented reality in the media, highlighting its development, applications and potential challenges. At the beginning, the paper presents the concepts of virtual and augmented reality, following their historical development and technological foundations, such as hardware and software aspects. The analysis then deals with the application of these technologies in different media formats such as the film industry, journalism, television, marketing and education. Relevant examples are presented, such as the movie "Avatar" and platforms such as Second Life and Snapchat, which illustrate the immersive experiences enabled by virtual and augmented reality technology. Furthermore, the paper addresses future challenges and opportunities, discussing technical, legal, ethical, economic and social impacts. The study emphasizes the transformative potential of virtual and augumented reality in creating interactive, immersive experiences and calls for an interdisciplinary approach in addressing the evolving environment of media technology. This comprehensive survey offers valuable insight into how virtual and augmented reality technologies are shaping the future of media, pointing to the need for continued research and innovation to harness their full potential.