This final thesis addresses the topic of major sporting events as countries' promotional tools. The first part of the paper defines major sporting events and the historical development of sports events and sports in general. It traces sports activities from ancient times, through the emergence of large amphitheaters that contributed to the spectacular element of sports viewing, to the appearance of major sports events in modern times. The paper also examines three phases of organizing such events: pre-event, implement, and post-event, which form the so-called event life cycle. The rest of the paper focuses on the use of major sports events for the promotional purposes of the host country. Many local and national destinations recognize the advantages of hosting such competitions and events, leading the paper to explore the economic and social benefits, as well as the challenges and drawbacks associated with the organizing process. Furthermore, the thesis links theoretical overviews with examples highlighting the importance and power of major sporting events in the context of economic and socio-cultural processes. Finally, the paper analyzes the FIFA World Cup in Qatar, along with the imperatives that the country has faced with as the host. This final thesis also provides an analysis of the situation in Paris right before the Olympic Games and the possible outcomes that could occur during and after the event.