This paper is going to analyze ways in which human minds are susceptible to influence and manipulation in general, as well as how these elements are exploited by the media industry. Research‟ primary goal is to explain and emphasize the importance of understanding the underlying principles that make manipulation possible, and provide a proper educational and scientific background on the way the human psyche, as well as social dynamics, function. Along with describing how certain psychological phenomena can make manipulation possible, this paper will also explore how the media industry can use said methods in order to influence its consumers. Additionally, several recorded analyses of these methods being used by the media industry will be presented. First part of the thesis will make efforts to define what psychological manipulation refers to and the underlying conditions leading to it. Furthermore, the thesis will relate that information to its use by the media industry through multiple case studies and examples. Additionally, the paper will explore the functioning of social dynamics as an important factor in human interactions and, therefore, the manifestation of manipulation. Finally, conclusion will be drawn from the analyzed content in relation to the aforementioned research goals.