prikaz prve stranice dokumenta Social network engagement and online consumer attitudes: a psychosocial model
Pristup korisnicima matične ustanove
diplomski rad
Social network engagement and online consumer attitudes: a psychosocial model
Zagreb: Sveučilište u Zagrebu, Hrvatski studiji, 2016. urn:nbn:hr:111:272847
Arbanasić, Karmela
Sveučilište u Zagrebu
Fakultet hrvatskih studija
ODSJEK ZA PSIHOLOGIJU

Institucijski repozitorij: Repozitorij Fakulteta hrvatskih studija

Citirajte ovaj rad

Arbanasić, K. (2016). Social network engagement and online consumer attitudes: a psychosocial model (Diplomski rad). Zagreb: Sveučilište u Zagrebu, Fakultet hrvatskih studija. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:111:272847

Arbanasić, Karmela. "Social network engagement and online consumer attitudes: a psychosocial model." Diplomski rad, Sveučilište u Zagrebu, Fakultet hrvatskih studija, 2016. https://urn.nsk.hr/urn:nbn:hr:111:272847

Arbanasić, Karmela. "Social network engagement and online consumer attitudes: a psychosocial model." Diplomski rad, Sveučilište u Zagrebu, Fakultet hrvatskih studija, 2016. https://urn.nsk.hr/urn:nbn:hr:111:272847

Arbanasić, K. (2016). 'Social network engagement and online consumer attitudes: a psychosocial model', Diplomski rad, Sveučilište u Zagrebu, Fakultet hrvatskih studija, citirano: 27.12.2024., https://urn.nsk.hr/urn:nbn:hr:111:272847

Arbanasić K. Social network engagement and online consumer attitudes: a psychosocial model [Diplomski rad]. Zagreb: Sveučilište u Zagrebu, Fakultet hrvatskih studija; 2016 [pristupljeno 27.12.2024.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:111:272847

K. Arbanasić, "Social network engagement and online consumer attitudes: a psychosocial model", Diplomski rad, Sveučilište u Zagrebu, Fakultet hrvatskih studija, Zagreb, 2016. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:111:272847

Za citiranje koristite ovu mrežnu adresu: https://urn.nsk.hr/urn:nbn:hr:111:272847
Podaci o radu
NaslovSocial network engagement and online consumer attitudes: a psychosocial model
AutorKarmela Arbanasić
MentorGoran Milas (mentor)
Član povjerenstvaRenata Franc (predsjednik povjerenstva)
Član povjerenstvaSanja Budimir (član povjerenstva)
Član povjerenstvaZdeslav Milas (član povjerenstva)
Ustanova koja je dodijelila
akademski / stručni stupanj		Sveučilište u Zagrebu
Fakultet hrvatskih studija
(ODSJEK ZA PSIHOLOGIJU)
Zagreb
Datum i država obrane2016-09-05, Hrvatska
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Psihologija
Sažetak
Rad ne sadrži sažetak.
Sažetak (engleski)
Scope of this research was to explore determinants of social influence in virtual environments and it’s linkage to attitudes about online shopping. We examined relationship between word of mouth on social networks and attitudes toward online shopping and how these variables are related to some psychological and psycho-social constructs. Online questionnaire was administered on a sample of 105 participants, mainly Italians. After conducting various univariate and multivariate statistical analysis, psycho-social model was created and positive relationships between e-WOM on social networks and positive attitudes toward OS were found. Social network engagement, sense of virtual community, susceptibility to interpersonal influence and certain personality traits showed significant positive correlations with dependent variables, while self-monitoring and social self-efficacy didn’t show major effects. Although mediating and moderating effects still need to be explored, current model offers important implications for marketers, as well as for future investigations.
Ključne riječi
Jezikengleski
URN:NBNurn:nbn:hr:111:272847
Studijski programNaziv: Psihologija (jednopredmetni)
Vrsta studija: sveučilišni
Stupanj studija: diplomski
Akademski / stručni naziv: magistar/magistra psihologije (mag. psych.)
Vrsta resursaTekst
Način izrade datotekeIzvorno digitalna
Prava pristupaPristup korisnicima matične ustanove
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2016-11-04 10:30:44