The debate with the main stakeholders of river cruise tourism in the County of Vukovar-Srijem was based on the previously held presentation of the Institute for tourism projects on river cruise tourism development in Croatia. The debate was led by the representatives of the Institute for Tourism. Among other issues, they suggested to the audience: (i) to adopt the presented documents by the Tourist council of the city of Vukovar and the County of Vukovar-Srijem as a strategic documents, and (ii) to form the Association of river cruises within the Croatian Chamber of Commerce as the coordinating body at the level of county and city Vukovar in order to better coordinate all stakeholders in development of river cruise tourism in the area (according to the model existing in some other successful river cruise destinations in Germany and Austria). Institute for Tourism have been working on several river cruise development projects in Croatia since 2013 (International Danube cruises: Trends, success factors and the benchmark (2013), Attitudes and expenditures of international river cruise visitors on the Danube River in Croatia in 2013 and 2014 (2014), Study on sustainable development of river cruise tourism on the Danube River in Croatia (2014), Marketing plan for sustainable development of river cruise tourism on the Danube River in Croatia: promotional activities (2015), and, in addition, the Action plan for development of river cruises in Croatia). The results of those projects/documents were presented (Power-Point presentation) to the main stakeholders of river cruise tourism in County of Vukovar-Srijem in multi-media center in the port of Vukovar.