This thesis aims to demonstrate that major sporting events such as the 2006 World Cup in Germany strengthen cultural values, the affirmation of the identity and national pride of the host country. Determine and present strategies through well-orchestrated national and international campaigns, civil society, cultural organizations with one goal; achieve national prestige and improve the "national image" of Germany. The aim of the paper is to show how collective emotional awareness through rituals (media) affects the national identification of the host country, i.e. Germany. To show how the slogan of the world football championship in Germany "Time to make friends" led to the "friendly nationalism" of Germany towards other countries of the world. In what way does the 2006 football world championship reflect the national image of the host country, i.e. Germany, towards other countries of the world; national prestige. To examine which political goals are achieved through the world football championship. To determine whether, after World War II, the football world championship has a positive effect on the national image of Germany, a stronger expression of patriotism. To determine how the mentality of the German football team is connected with the mentality of the citizens of Germany. To show how the policy of the German government was oriented towards the "new" patriotism of a united Germany, and how the championship contributed to the strengthening of Germany's economic and political position in Western Europe.