The aim of this thesis is to gather as many facts as possible about the Ski Club Rijeka and its role in the athletic development of the many generations that have grown up within it. The Ski Club Rijeka has a rich history and, from its inception to the present day, has served numerous enthusiasts of alpine skiing in the city of Rijeka and the entire Primorje-Gorski Kotar County. Through its activities, the club strives to utilize all the resources offered by the Primorje-Gorski Kotar County to make skiing as a sport accessible to people of all income levels. This thesis will explain the methods and significance of promoting alpine skiing in Rijeka and throughout the Primorje-Gorski Kotar County. It will also cover the structure of the club, with a focus on the educators, coaches, and the greatest achievements of its members. The expertise of the coaches at Ski Club Rijeka is evident through the participation of eight members in the Winter Olympic Games. Three interviews were conducted with club members in various positions to gain a more detailed insight into the cur rent activities and state of the club. These were open-ended interviews with various questions aimed at obtaining as much information as possible about the club itself.