Organic agriculture implies a specific system of sustainable management in agriculture with the aim of producing healthy food, hence meeting the appropriate social and economic needs for the preservation of the natural ecosystem and the environment. Conventional agriculture is, after traffic, the second largest soil, water and air polluter in Croatia. Since 90% of food comes from soil, conventional agriculture in the last few decades consequently caused the reduction of hummus for 50%. The European Union legally regulated organic farming with Council Regulation (EEC) No 2092/91 of June 1991. In Croatia it was legally regulated only in 2001 by Law on organic agriculture and food products (NN no. 12/01), and again in 2010 by adoption of the new Law (NN no. 139/10). The development of organic olive growing are directly related to the development of organic agriculture. The first data from EUROSTAT on the quantities of organically produced olives was already collect in 2002. for Italy, while Croatia is being monitored since 2009. Manufacturers who opt for organic production, as well as organic production of olive oil, must follow the mandatory law legislation in this area and based on evidence of the implantation of legal steps they can declare the product as ecological. As a part of the final work, a survey entitled ‘Consumer perception of organic products and organic olive oil’ was conducted to provide insight into how familiar we are with the term organic product and what is the attitude of respondents about organically produced olive oil.