Tourism is one of the fastest growing industries in the world, and in Croatia. Croatia finally recorded positive steps in the development of tourism in the late nineties. In addition to the strategy of "sun and sea", Croatia is beginning to recognize the continental parts as intensely potential for tourism development of Croatia. However, at times when it was necessary to establish a system that equally supports all (the Adriatic parts and the continental) parts of the country, experience and professional staff were missing, particularly at the level of local government. Thus, in the region Slavonia there are 5 county, 20 city and 9 municipal tourist offices. Theory emphasizes the concept of destination as a starting point for quality tourism management. Croatia has established the Croatian National Tourism Office as a national tourism organization and tourist offices of counties, municipalities and cities as regional and local destination management organizations. The concept of destination management company in Croatia is still far from practical implementation. Baranya region is an example of a micro-region with strong tourism potential which is not always fully used. The reasons for that are insufficiently experienced local tourism stakeholders and absence of professional management in key moments. Local residents of Baranya are marked by low living standards, lack of knowledge on heritage, inability to recognize the potentials and distrust towards administrative management of the country. Nevertheless, individuals have recognized the potential and started tourism story in Baranya, but without systematic organization and expertise. Thus the tourism in Baranya begins and happens almost spontaneously. Tourism Office of the City of Beli Manastir founded in 1998 was shut down in 2008 and grew into the Tourism Office of Baranya founded by City of Beli Manastir and Baranyas six municipalities. Financing of the Tourism Office of Baranya depends on subsidiary budgeting from the municipal budgets whose payment is not regulated by the contract, but only by agreement, which is eventually a problem. So, since 2000, tourism of Baranya recorded positive steps in raising awareness of the local population and tourist potential stakeholders, and positive examples of spontaneously generated ideas and tourism places. On the other hand, during the same period, Baranya tourism records also quite negative trends in terms of government support for tourism. Recently a new director of the Tourism Office of Baranya was positioned, and judging by the first steps taken, in front of Baranya, after years of oscillation, there is a period of learning and pointing experience towards the development and a system that works and directs Baranya tourism in the right direction.