Media is a channel of communication between the organization and its target groups. They are a significant factor in the cultural system. In addition to shape public opinion, the media spread the information. Elizabeth Eisenstein believed that the first media was print. The print media are one of the first media of books, then newspapers, magazines, comics etc. Printing has developed thanks to the invention of the printing press. Public media are social institutions that finance the collection of monthly fees. With the financial plan they can control all activities of media companies in order to successfully achieve predetermined objectives. It is said that the most important task in relations with the media is to create the best possible cooperation of organizations and the media. The main objective is to gain audience. Media practice is essential to manage. As for media management, planning, organization, coordination, management and other functions of the manager, his primary aim is producing profits. In order to successfully manage and organize media company, the manager must rationally coordinate all activities, be more focused on a common goal, care for the development of teamwork, and provide management and compliance processes and activities. Marketing has a huge role to promote. Effectively, the task of marketing is to attract and win over the audience. By analyzing market opportunities in marketing, trying to present different from the competition in order to be successfully operated. Modern technological advances can help in developing a product that will meet the new needs or they can enable to meet old needs so that the product can be more appropriate, better and more attractive to consumers. Also, each company must develop a planned strategy to achieve their goals.