The world's driving force is creativity. It is present in every facet of our lives, from personal to professional. This paper will explain exactly what creativity is, how it comes about, and its place in our lives through numerous examples and research. Although many people use the terms "creativity" and "innovation" interchangeably, the theoretical portion of this paper will distinguish between these two concepts. In addition, it will be possible to see how to differentiate a truly creative person from a sea of monotonous people. Although the idea of creativity can be applied to any aspect of the workplace, the real objective was to ascertain precisely how creativity impacts business performance. In order to accomplish this, in addition to the theoretical portion, a specific global tobacco company served as the foundation for the empirical portion of this work, which consisted of an independently conducted study on its employees. That study's findings suggest that an abstract concept like creativity can have completely real-world, observable effects in business. In addition, directors, managers, and business owners are increasingly establishing departments and employing individuals whose sole purpose is to boost creativity within the organization.