Objectives. The main objectives: explore the connection between population mortality rates and industrial pollution in the Labin region in the period 1960-2008; determine the applicability of bioethical standards in the researched area. The specific objectives: determine the characteristics of mortality in the Labin region during the stated period; reclassify the causes of death in the population of the Labin region for the research period according to the ICD-10; compare the qualitative characteristics of mortality of the primary researched Labin region with the secondary regions of the cities of Bakar and Mali Lošinj; compare the applicability of the specific bioethical standards based on the newspapers. Material and Methods. The socio-demographic data and causes of death from the primary sources for the Labin region and the same data from the digital database for Bakar and Mali Lošinj were analysed. The ecological study was used for the analysis and comparison of data on the causes of death in the three local communities for the period 1960-2008. The age-standardised mortality rate was determined for the comparison of the causes of death. The ecologically disturbed area (the Labin region) and the undisturbed area (Mali Lošinj) were compared as well as both ecologically disturbed areas (the Labin region and Bakar). The newspapers with the highest circulation in Istria were analysed using the pluriperspective methodology and the descriptive research method for the purposes of detection and applicability of bioethical standards. Results. A statistically significant difference in the share was shown by the causes of death from the group Respiratory system diseases in the ecologically undisturbed area of Mali Lošinj compared to the Labin region and the causes of death from the group Neoplasms in the ecologically disturbed area of the Labin region compared to Mali Lošinj. By comparing age-standardised mortality rates according to disease groups, there are no statistically significant differences in the causes of death between the Labin region and Mali Lošinj. The age-standardised mortality rates of the groups Circulatory system diseases and Neoplasms are significantly higher for the Bakar area compared to the Labin region, while the age-standardised mortality rates of the group Respiratory system diseases are higher in the Labin region compared to Bakar Conclusion. The causes of death from the groups of Digestive system diseases, Respiratory system diseases, and Mental disorders in ecologically disturbed areas need to be further investigated and continuously monitored in parallel with risk assessment studies and environmental monitoring. The analysis of newspaper articles about the ecologically disturbed area of the Labin region indicates a more evident bioethical sensibility based on the applicability of bioethical standards.