Technology, the Internet, the speed and availability of information, as well as social networks greatly influence the formation of digital marketing. Traditional marketing and the way of communication are falling into oblivion, because modern customers know what they want, they cannot deceive them, they know where to find what they want and smartly buy. It is for this reason that it is necessary to make the most of all the benefits of digital marketing. The tourism sector was one of the first industries to adopt digital marketing and its strategies. Digitalization of the entire customers journey in tourism consists of: information, inspiration, reservations, monitoring, but also the tourist product itself. The aim of this final exam was to explain the concept of digital marketing, its types, advantages, disadvantages and tools used by tourist agencies to promote tourist destination. By analyzing the data obtained from the Tourist Board of the city of Solin in the part of the business case it was analyzed how the Tourist Board uses all the opportunities offered by digital marketing for the purpose of advertising the city of Solin as a tourist destination.