This paper aims to analyse the event organization, but not any events, but those whose purpose is to preserve tangible and intangible cultural heritage. Particular emphasis is placed on the intangible cultural heritage because the case study of the organization of events, which is analyzed in more detail in the paper, is related to the traditional dishes and customs of the Croatian small village Tijarice. Theoretically, the paper emphasizes basic concepts related to cultural heritage and delimits its fundamental division. A significant part of the paper is dedicated to the United Nations Educational, Scientific and Cultural Organization (UNESCO), partly because it is responsible for its list of intangible and tangible cultural heritage, including a representative list of examples of Croatian cultural heritage. The most extensive part of the paper is devoted to the organization of events processed through a case study of Days of Old Fire Place, Semolina and Old Pots, in Tijarica, near Trilj. The paper presents the cultural sights of the Trilj area and the intangible cultural heritage of that area on the example of the cultural and gastronomic event Days of Old Fire Place, Semolina and Old Pots, The analysis of the events essential elements and event concept includes the goals of the event, its purpose, event theme, venue, target audience, available resources, time and ability of the organizing team to combine all these elements into one meaningful whole and organize a successful event.