The aim of this work is to get acquainted with the behavior of generation y. Youth and technology are at the heart of today's world. Technologies are evolving at a rapid pace, which is why people, especially business people, have to keep up with the times and modern technology. Generation Y members are currently the most active users of all modern technologies, from mobile devices to various types of applications. Generation y forms a significant part of consumer culture, therefore understanding their attitudes, interests and desires is key to business success. This generation has grown up with digital media increasingly using the Internet in their daily lives. No one cannot escape the fact that modern technology has become an integral part of every human life and it is necessary to accept the fact that everything is being digitized and will continue in the future.