Numerous authors have defined entrepreneurship over the years, but there is no universal definition that specifically defines it. However, entrepreneurship implies a process that creates a particular value. The historical development of entrepreneurship has always followed the development of other scientific disciplines, so there are different epochs of its development, and in each of them entrepreneurship developed under different circumstances. The modern age is marked by new trends and phenomena in the economy, and the role of entrepreneurship and entrepreneurs is becoming increasingly significant. The goal of contemporary entrepreneurship is to develop an entrepreneurial climate characterized by an orientation to individual initiative and the establishment of a creative atmosphere that will be intended to create a more humane society. In such an environment social entrepreneurship constantly develops, which, concerning traditional and corporate entrepreneurship, integrates both economic and social values. Such a concept has been built throughout history, and today is attracting increasing attention in various sectors. It is a specific form of entrepreneurship based on the principles of social, environmental, and economic sustainability while allocating part or all of the profits for the benefit of the community. Social entrepreneurs are people whose work contributes to the welfare of a particular group, and society in general. Starting a social enterprise can be a motivation to recognize the solution to a social problem, but also to achieve social goals. For a social entrepreneur to achieve goals and create sustainable values, he must develop a business model that will help him discover how the company will generate financial and social value. The „Business model canvas“ is a simple and quick tool that assists the social entrepreneur in perceiving the complexity of his business from various perspectives. This paper also introduces the association Liberato, which creates functional and technological solutions to help people with disabilities in the Republic of Croatia. On the example of Liberato's socially-oriented „Business model canvas“, it is demonstrated its practical use.