Hotel sales is one of the most important business functions precisely because information and data about sales and the state of accommodation capacities are the basis for making key decisions that will affect the entire hotel business in the future. In addition, the sale of accommodation capacity in the hotel is a very dynamic activity, the purpose of which is to ensure the highest possible service quality and to expand the range offer in the hotel. One of the basic goals of the hotel sales computerization is to increase the utilization of accommodation capacities. This is the reason why the information subsystem for the accommodation capacity sale is faced with the task of providing as much relevant information as possible, which will serve as a high-quality basis for hotel management to make certain business decisions aimed at satisfying the guests wishes as much as possible, providing the highest quality service and achieving the highest possible profit in business. Hotel sales is one of the most important functions of a hotel, regardless of whether it is established as a separate department or implemented within another hotel department. Business success or failure will depend on marketing activities, and consequently on the sale of the hotel product. Based on the research work on the example of Hotel Ora, it was concluded how business functions and hotel sales are defined. The mode of operation of the sales department is presented, including the policy of creating hotel product prices and the channels through which hotel services are offered to potential users.