The bearers of the development and value of the tourist destination are destination management companies. These companies in the tourism market provide travel arrangements based on unique resources and attractions of the tourist destination. Today's, modern tourists have increasing demands - they want to learn, learn new knowledge that will be able to deepen, knowledge that will enrich them and contribute to the quality of their lives. Today's modern destination management organizations must create the foundations of sustainable development which must consist of careful planning and infrastructure, sustainable development of the tourist destination, tourist products and investment in human resources, to the continuous improvement of tourist processes in the destination. The main difference between receptive tourist agencies and destination management company is that DMC has significantly higher incomes which arise from organizing compound forms of tourist products, while on the other hand, receptive tourist agencies have the role of acting as an mediator and its offer has simple tourist products which include one segment of consumers. DMC is responsible for raising the quality of the tourist products themselves in a certain destination with the aim of directly influencing the increased attractiveness of the destination and thereby increasing competitiveness on the tourist market. Comparing the products of classic travel agencies and destination management companies, it can be concluded that a classic tourist agency does not offer special, unique products that seperate them from the masses, but instead offer regular tourist arrangements to their customers, within which they organize transportation and accommodation, and the users must organize activities and additional facilities themselves, if they want to experience the destination in a different way. On the other hand, the destination management company offers its users countless new contents and products, arrangements that are enriched with various additional contents, emphasizing their adaptation to each user and his wishes and trying to make a unique and unrepeatable impression on them.