Holding festivals provides its visitors with an unforgettable experience and the opportunity to connect with those with whom they share the same interests in movies and music. Festivals, among other things, greatly influence the promotion of the destination where they are held, which can have a positive effect on the overall economic situation of the destination itself. Namely, besides buying tickets for the festival, visitors also pay for accommodation and use numerous other services that the destination offers. For the festival to be successful, it is necessary to thoroughly plan and organize cooperation among all stakeholders in the organization of the musical event. The successful holding of music festivals also affects the creation of the image of the destination. The publicity that festivals provide to the destination itself, as well as word-of-mouth from satisfied festival visitors, help the destination to build a recognizable image and thus differentiate it from competing destinations. Due to the characteristics mentioned above, festivals should be considered modern ways of promoting turist destination.