This thesis examines and analyzes the importance of implementing new technologies to enhance the quality of guest check-in and check-out processes in hotels. The check-in and check-out processes are two of the most critical aspects of the guest experience in hotels. The utilization of new technologies to improve these processes can significantly enhance the guest experience and elevate hotel operations. Innovations such as mobile check-in and check-out, as well as self-service kiosks, have the potential to substantially reduce waiting times and increase guest satisfaction. The application of new technologies can also streamline the check-in and check-out procedures, alleviating the burden on hotel staff and boosting efficiency. This allows the staff to focus on delivering personalized services to guests, leading to an improved overall guest experience. In the empirical part of the thesis, it was found that successful implementation of new technologies in the check-in and check-out processes of a hotel can yield numerous benefits. Faster check-in times, reduced waiting periods, and personalized information contribute to guest satisfaction and a positive perception of the hotel. Automation and simplified processes through technology enhance the efficiency and productivity of reception staff, freeing them from administrative tasks and allowing them more time for personalized service. The use of new technologies reduces errors and inaccuracies in guest data entry, while biometric technologies can enhance the security of the identification process. Automation also leads to cost savings and increased operational efficiency. It's important to provide alternative options for guests who are not technologically inclined to ensure inclusivity and a seamless experience for all guests. Hotels need to stay updated with industry trends and technological advancements, while also providing appropriate training and support to their staff. Regularly seeking guest feedback helps identify areas for improvement and informs future strategies.