Hotel management is an activity that deals with the provision of accommodation services and additional services depending on the amount of accommodation capacity and the category of the hotel. Selling services of this type is intangible, therefore selling overnight services is a business that is much more complex than selling an object. In order to sell an intangible product, strategic planning, good work organization, and high quality services are very important. Quality of service and marketing dictate sales. Marketing is not only aimed at the outside, but it is very important that it is also aimed at the inside for the purpose of satisfying its employees who are a mirror of the entire business. Although both marketing and sales have their own separate fun ctions, they only have the possibility of realizing their full potential when combined. It is important to plan and it is important to be able to predict, and the hotel management is responsible for this, which dictates the survival of the business in this way. In order for the hotel to be considered to be operating successfully, its profitability is very important, so that the whole process makes sense. Empirical research has proven that it is very important that the contact with the customer does not end after the sale of the service, but that maximum attention and appreciation should be given to the guest, because if there is no such thing, the marketing process itself will not make sense. In the modern hotel industry, more and more attention is paid to social networks and various other platforms through which consumers can be reached, i.e. their wishes and needs, which is, after all, the main goal of marketing engagement.