This paper analyzes the way in which traditional gastronomy represents an aspect of intangible cultural heritage, and includes culinary techniques, customs and recipes that are passed down through the generations. Gastronomic tourism plays a significant role in strengthening local economies and preserving culinary heritage by providing authentic food experiences. In the context of Dalmatian gastronomy, the culinary identity of the region is shaped by different civilizations, displaying a rich tapestry of flavors influenced by historical exchanges and local traditions. Current trends in gastronomic tourism indicate an increasing demand for authentic and innovative culinary experiences. The sector is increasingly influenced by health trends, as travelers seek unique culinary experiences that combine traditional Mediterranean nutrition with modern techniques. Effective marketing strategies are key to promoting Dalmatia's gastronomic offer, and require an understanding of consumer preferences shaped by cultural, social, psychological and situational factors. A SWOT analysis reveals strengths such as originality and quality, while challenges include seasonality and competition. Integrating local producers into the culinary experience is key to authenticity and sustainability, although many restaurant owners rely on wholesalers due to the inability of local suppliers to meet volume demands, especially during the peak tourist season.