Being an entrepreneur means starting and running a business with the intention of making a profit. This includes risk management, creativity, market analysis and strategic planning. In order to achieve long-term growth, successful entrepreneurship requires the development of a sustainable business model, efficient management of resources and adaptation to the market. Aromatherapy in entrepreneurship means starting a business that provides comprehensive services using natural oils. Success requires careful market research, the creation of a business plan and a successful marketing plan. Competition in the wellness market and adaptation to customer preferences while preserving the quality and sustainability of the service are the main obstacles. With an emphasis on a thorough approach to creating a business plan and market entry strategy, this paper analyzes and develops the entrepreneurial project of opening a new center for aromatherapy. Within the growing wellness sector, aromatherapy occupies a special niche with significant commercial potential. Opening an aromatherapy center can be a lucrative business idea, especially given the increasing demand for natural and holistic approaches to health. However, to ensure long-term sustainability and competitiveness in the market, careful planning and analysis is required. This is exactly what the entrepreneurial project is for, which contains all the data that entrepreneurs and other entities need to see if a particular project is worthwhile or if it will make losses in the short term.