Equity valuation is an important process in finance that enables owners, investors, and other interested parties to understand the value of a company. Equity represents the portion of a company’s assets that belongs to the owners after all liabilities have been settled, making its valuation essential for assessing the true financial position of the company. The value of equity depends not only on current revenues and assets but also on expectations of future income, risks, and market conditions. The valuation process also includes analysing external factors, such as economic and industry trends, which may impact the company's value. Končar – Elektroindustrija d.d. is one of the leading companies in Croatia, with a long-standing tradition in the energy and industrial sectors. It operates in various segments, including electricity generation and distribution, transportation systems, renewable energy, and automation. Through its innovative products and solutions, Končar contributes to the development of infrastructure in Croatia and international markets. This study explores the key aspects that influence equity valuation and highlights the importance of realistic valuations to achieve sustainable financial growth and successful business operations.