The topic of this work is 'Motives of trading companies for and appearance on the foreign market', which seeks to investigate and analyze the motivating factors for the entry of companies into foreign markets. Every business has its own way of doing business, just as every country has a regulated legislative system, its own culture and customs. What stands as the rule in one country is not the rule in another. Likewise, depending on the goals of the company, there are different motivating factors for international expansion. The most common motivating factors for exports are higher earning capacity, job creation, adoption of new technological knowledge and innovations, and economies of scale. From the economic interest of the country, export expansion is of multiple importance. The non-exporting country does not have the foreign exchange needed to import products and use services from abroad. There is no country that can fully support itself. Each country is more or less dependent on foreign exchange of goods. If a country has surplus energy, raw materials and other natural resources, and if it achieves appropriate prices and other conditions of sale on the international market, it is logical that it will seek to sell those surpluses under the most favorable conditions on the foreign market. This is the reason why governments use various subsidies to encourage exports, which also creates a new motivating factor for exports from enterprises.