The final paper first presents the general concept of tourism, and then the meaning and synergy between tourist supply and tourist demand. Then, the characteristics of the tourist offer are described, which include heterogeneity, dislocation, staticity, inelasticity and seasonal character. The importance of human action on all these characteristics is emphasized, with the aim of achieving successful and long-term business. Based on previous experiences, the importance of connecting all elements in the process of production and provision of products / services in tourism is visible. The synergy of each individual business entity is very important. This paper also shows the characteristics of tourism on the example of the hotel "Lav". Although addressed as a hotel of rich offer and quality, it also faces the problems possessed by most hotel facilities such as: seasonality, dislocation, etc. With the help of appropriate strategies, business plan and proper adoption of the tourist offer, leads to minimal negative 2 consequences for internal business and environment. When striving for the best possible business in relation to the competition, the importance of caring for sustainable tourism will be shown, which should not be neglected.