Food represents one of the essential elements of human existential needs and as such is very worthy to analyze. In addition to the existential role, food today gains much greater significance. Therefore, it represents the status symbol, identity and lifestyle. Tourism, apart from leisure, represents a search for something new and unknown, but this kind of search can also be related to the food and drink itself, as tourism allows tasting of a new, unknown, specific foods that are in relation to particular place and people to whom it is an integral part of life. Nowadays, the development of gastronomy in a particular area greatly contributes to the development of the total tourist offer in that area. The Republic of Croatia is a land of great diversity. It combines different climatic and geographical features, different cultural heritage and diversity for each region , tradition, customs, habits and specificities of particular rural as well as urban regions. Slavonia and Baranja is one of the famous gastro regions in the Republic of Croatia. Additionally, the Slavonia has the most fertile ground in Croatia and that fruitfulness is the result of Slavonia und Baranja’s various and rich cuisine. Slavonian enogastronomy features top quality cut meats, then specialties made of a river fish, various delicacies as well as top quality wines. In addition to recognizable traditional cuisine, Slavons have preserved their rich traditions. In such an environment, family rural tourisms that have agriculture for primary activity have developed. Such businesses also, as a supplementary activity, offer catering services for overnight stays and food. What makes them special is the fact that guests enjoy a complete experience of rural and rural environment and the guest becomes a part of the host family. As the survey results show, the guests are eager to taste traditional Slavonian cuisine and wines. What is more important, the ingredients for their preparation can be found in the garden of the host farm, away from large supermarkets and imported products. Such family rural businesses have great potential for the growth of continental tourism in Slavonia and Baranja, and therefore are a source of income for family farms.