The equestrian tourism market in Europe has been developing rapidly in recent years. Examples of numerous riding centres and the offer of equestrian tourism in Croatia follow this global trend. The number of registered clubs with riding activities has increased in many tourist regions in Croatia. However, the lack of acquiring official qualifications in the field of working with horses makes it difficult to maintain the quality of the offer. The rich history of horse breeding is a link between the countries of Croatia and Hungary even today. The aim of the thesis is to analyse the possibility of development potential of Koprivnica-Križevci County in order to improve the supply of equestrian tourism by implementing the Interreg project Equiedu created in cooperation with Križevci College of Agriculture and the Hungarian University of Agriculture and Biotechnology (MATE) in Kaposvar. Potentially, this project could be a vector to foster sustainable development as it has the potential to integrate the economy, agriculture, society, the education system and the environment. Equestrian tourism can make a direct contribution to a sustainable economy, social cohesion, and the protection and education of people regarding the environment. The project aims to enable the provision of programs in the field of working with horses to students and adult learners in order to enable them to acquire verified competencies. Križevci College of Agriculture in cooperation with the partner university from Kapošvar plans to build a regional equestrian centre with all the necessary facilities to enable the implementation of professional courses and two lifelong learning programs in the field of horse breeding and equestrian sports. In order to analyse the possibility of implementing equestrian tourism, it is necessary to consider the involvement of local communities in its implementation between residents, potential consumers and future investors, emphasizing the economic, social and environmental aspects.