The aim of thesis is to present how much the development and transfer of information, exchange and sale of goods in terms of distribution and promotion has evolved, by taking milk for example. distribution and promotion of products is used for manufacturer to draw the attention of consumers to their product, and to gain consumers' trust and achieve continuous production-sales ratio of the desired product. While consumer alone, with his demands receives the attention of the manufacturer to the product he wants and for which product he has need, and that the manufacturer has not yet been achieved. It becomes evident that the Marketing mix is of fundamental importance for market exchange, because it represents everything a consumer needs to know when selecting a desired product or service. Due to changes in consumer habits each segment of marketing mix is also changing and seeking answers to consumers' desires, as consumers look for a new product that will meet their needs. But in some cases the market discovers the consumer what the consumer himself actually wants, and thus consumer and market complement each other in trade. Consumers' desires are changing because consumer always seeks a new product to meet the demand, and the market is there to listen to the consumer's desire. And at the same time that the consumer is offered a new product, and thus realize the consumer confidence.