Maritime tourism in coastal tourist destinations has become increasingly important in the last ten years, and it includes recreational maritime activities that include cruising, sailing, nautical sports and the like. In order for a tourist destination to realize its full potential through maritime tourism, it is necessary to invest in tourist services and infrastructure, and strategic goals have a key role in realizing the full potential of the tourist destination. The final paper analyzes the strategic goals of maritime tourism in the Republic of Croatia, and they are based on national legislation and various strategic plans that are the basis for the development of maritime tourism in the Republic of Croatia. The basic strategic goals of the development of maritime tourism in the Republic of Croatia relate to sustainable development, which includes the ecological, social and economic components. The main role of strategic goals is the progress of maritime tourism, ie positioning Croatia as a tourist destination with the help of development principles and long-term plans provided by strategic plans for the development of maritime tourism in the Republic of Croatia.