Samoniklica represnts an indigenous bosnian-herzegovinian variety of apple. Jam of indigenous varieties of samoniklica apple is traditionally used in Bosnia and Herzegovina for strengthening the body, improving immunity and as a natural remedy for the treatment of iron deficiency, especially in pregnancy. Although juice and jam are potentially rich in iron and phenolic antioxidants, a high amount of iron and sugar in them may be associated with oxidative stress. Furthermore, apples could be contaminated with heavy metals from the environment. Therefore, the aim of this study was to examine the justifiability of juice and apple jam use in the prevention and treatment of iron deficiency anemia, and assess the benefits and risks of such an application. For this purpose, the composition of phenolic antioxidants, antiradical and chelating activity of the samples as well as the amount of sugar, were determined spectrophotometrically.The antioxidant activity was assayed using two different methods: by reaction with 2,2-diphenyl-1-picrylhydrazyl (DPPH) free radical chelating activity and examination, and compared with the activities of butylated hydroxyanisole (BHA), quercetin, and ethylenediaminetetraacetic acid (EDTA). The atomic absorption spectroscopy was used to assess the quantity of iron and heavy metals. It was found that the tested samples contain relatively small amounts of phenolic antioxidants, and show relatively weak antiradical and chelating activity. The amount of iron in 15 ml of jam, which is traditionally taken for iron deficiency, contains much lower dose of iron than the recommended daily dose of 18 mg/day. Furthermore it was found that the lead content deviates from the value prescribed by law, which can have negative effects on the organism, especially in pregnancy and lactation. The results demonstrate that the use of samoniklica jam in the prevention and treatment of iron deficiency anemia is not justified.