In the last few decades the city of Slunj has been extremely affected by the processes of emigration and senilization. For years, it has been presented as a transit point when traveling to the Adriatic coast due to its location on the D1 state road. In the shadow of Plitvice Lakes National Park, it failed to develop as a separate tourist destination. Along with negative demographic trends and isolation that affects the quality of life and further development, Slunj has great potential for revitalization through the development of rural tourism. Tourism attraction foundations, comparing the natural and cultural attraction basis, is more than sufficient for the development of Slunj as a competitive tourist destination. Slunj is favored by the large number of accommodation capacities with an increasing number of tourist arrivals and overnight stays throughout the year, especially during the summer season. An important component in further development is the local population, whose opinion and willingness for further cooperation is an indispensable component and represents the key to the further development of rural tourism in the city of Slunj. The attitudes and opinions of the local population about tourism and tourists in the mentioned area were examined through interviews.