The Uljanik shipyard, the backbone of the urban economy and a factor of the development of Pula since its foundation in the mid-19th century, has been brought to the point of shutting down due to the economic unsustainability of its business as a consequence of negative circumstances in recent decades. Besides its economic significance, the Uljanik shipyard represents a valuable spatial potential for the city as it occupies a relatively large strip of land located along the coastline of the Pula Bay, in the immediate proximity of the city center, which is today being underutilized and neglected and its potential redevelopment would open up new opportunities for the future development of the city The main goal of this research was to examine different possibilities of redevelopment of the land occupied by the Uljanik shipyard in Pula in the light of its potential revitalization and the shaping of a new purpose of this area for the city in the form of developing new function and contents. The research area was put in the context of an urban industrial brownfield, an area in the urban space which is being neglected and underutilized as it lost its original industrial function and its redevelopment could potentially open up numerous opportunities for the development of the city and the wider urban region in the future. In addition to the development potential, the process of revitalization of a brownfield location can play a significant role in confronting the city with its spatial, social, economic nad other problems, which is recognized in this paper. Therefore, the goal of this research was also to model several conceptual solutions and proposal for the redevelopment of existing or the development of new infrastructure within the shipyard, which would serve the ultimate goal of tackling various problems in the city and to redirect the development of Pula in a new direction. The solutions and proposals for revitalization were built based on the knowledge gathered through a survey on the local community and an interview conducted with the mayor of Pula (Filip Zoričić) as a representative from the local government, as well as revitalization experiences from other European cities and the analysis of geographical features of Pula and the Uljanik shipyard. Based on the result of this research, a number of proposals was put forward on the mainland part of the shipyard (Arsenal) including the transformation of a few selected buildings into a parking garage, a shipbuilding museum and an entertainment facility, the binding of the Arsenal waterfront area with Pula’s Riva into a unique pedestrian and bicycle path which would be used by a newly-introduced form of urban public transport (tram) and the establishing of a zone for business and entrepreneurship in the southern part of the Arsenal for the accommodation of small entrepreneurs and startup companies.