Drawing on Augé's concept of non-place, an interpretative model for the analysis of the shopping mall as a dynamic transitional place has been constructed. The model is formed on two dialectically interlinked levels. For the analysis of the lower spatial level (the Arena Centar itself), the concept of non-place is fused together with Schatzski's social site, while the macro-level analysis (the residential area surrounding the Arena Centar) is based on transitional marks that the visitors of the mall leave in space. De Certeau's concept of consumer production is used to establish a functional connection between the two. According to De Certeau, people are not merely passive consumers of space but build networks of resistance and thus participate in the creation of unstable spatial constellations. The operationalisation of the present model led to the finding that, through spatial overabundance and excess of meaning, the image of the Arena Centar's visitors does not match the original concept of the building. The analysis shows that visitors lose touch with the external spatiotemporal reality the more time they spend in the shopping mall. Furthermore, it has confirmed the existence of the dynamics of different social practices, which mould the space of the Arena Centar from solely a place of commerce into a place for leisure activities as well. In view of the propensity of non-places to aggregate, it has also been confirmed that the mall shows the tendency to transform the surrounding space into a non-place, which can be seen in various spatial transitional marks as well as dynamic morphological, functional and demographic changes.