This paper analyzes the brewing industry in Croatia, the importance and significance that it has through a positive impact on the country's economy as a stable, strong and investment-friendly industry that exhibits continuous growth trends, and thus facilitates the advancement of related industries. Directly employs 1.8% of the country's total employment or 24.000 people, indirectly creates 12 to 13 jobs for every job in the beer industry, its share in the country's GDP is currently 2%, and it is estimated that by 2020 to be 3% of the share. Croatia ranks only 22nd in the EU with its small annual production of 3.4 million hectoliters of beer, but the Croatian Chamber of Economy's analysis shows that with total annual beer consumption, Croatia ranks eighth in the EU. The Croatian market is dominated by three large breweries owned by global beer corporations whose production focus is on lager beer, whose consumption amounts to 80% of the market share. For the last 5 years, a new product, craft beer, has been represented on the Croatian market, with around 2% market share. Changes in consumer tastes and habits, increasing popularity and consumption of craft beer, has prompted some beer market leaders to turn part of their production to a new market segment that consumers demand, craft beer. The paper specifically analyzes the brewery Medvedgrad d.o.o. from Zagreb, which is recognized on the market as one of the pioneers and leaders of craft breweries.